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learn my step-by-step system to Quickly & Affordably Create Content At scale
you don't have to be a professional writer, videographer or editor to make great content...i'll show you how.
content marketing is now the De Facto standard strategy 
for building a successful brand and business online
From the desk of Mike Cooch
San Diego, California
Hello and thanks for stopping by!
As you already know, content has become the key variable in building your brand and business online.

Whether you are building a business as a service professional, consultant of expert of some sort...

...where the need to display your expertise virtually demands the use of content...

...or you are marketing an innovative SaaS platform and need to educate your audience about strategies to get the most from your software...

...content marketing has become the way smart companies attract new prospects and customers.

What this means is...
you need to be able to create content - in a variety of formats and messages - to compete for your market's attention
Content has become the most important requirement of any successful sales and marketing process. 

The ability to reach your audience has never been easier or more affordable - simply run ads on any one of the major ad networks.

And just about every step of doing a transaction with a prospect can now be automated, thanks to platform like Clickfunnels, Drip, and Demio.

But every single step of your sales and marketing process needs content

You need content to include in those ads...

...and you need content on the pages you direct those ads to...

...and you need content for following up with your prospects once you get their attention...

...and content for that blog, newsletter, podcast and youtube channel you use to nurture your prospects long term.

In other words, you need a LOT of content!

But Why Is Content Marketing So Hot?
Why has Content Marketing become such a popular marketing strategy in recent years?

There are a number of factors that point to why this strategy is seeing explosive growth and has no signs of slowing down...

But there is one thing that stands out above the rest:

it's what customers demand!
More and more consumers (including you, I bet!) report that they are sick of seeing traditional ads and would rather learn about a company and its products through content.

Dollar Shaves Club's launch video was the first really public case study proving that just a single piece of effective content could launch a business to massive success.

In this case it was still an ad, but it was an ad distributed on youtube and presented in a way that felt totally different than a typical ad.

It was entertaining content, and it worked.

consumers are making purchase decisions based on 
the content they see brands produce
And just in the few short years since Dollar Shave Club released that video, the content marketing world has evolved dramatically.

More and more consumers report that they make purchase decisions based on content they find online.

Social media 'Influencers' (essentially just individual content producers) have become a new generation of celebrities, providing entertainment, information and recommendations to a very receptive audience.

Gary Vaynerchuck is an unbelievable case study in the power of content to build strong brands and a real business.

By using huge amounts and varieties of content across a wide number of social channels, he's been able to create a massive audience of fans who love his personal brand.

But more impressive than that, he's also been able to use it to build a $100M+ agency serving the biggest companies in the world, and even launch his own line of shoes!

All from content!

In other words, Content Marketing has become big business!

Combine These Factors & It's Easy to see why content marketing has become a top priority of so many businesses
Businesses report that Content Marketing is at the top of their list of priorities.


Because it works! Businesses doing Content Marketing report that the customer quality and ROI is higher than any other marketing they are doing.

What Does This Mean For You?
make producing content a top priority...or else!
Producing and distributing content at scale must be a top priority for your business starting immediately...or you risk losing big!

Attention is scarce, and becoming more and more difficult to earn each day.

The brands and businesses that take advantage of the 'land grab' of cheap content distribution on social media channels - and establish brand loyalty with their audience - will build a 'moat' around their business that will be very difficult and expensive for their competitors to cross.

You must build your moat now, or risk putting your business at a disadvantage for years to come!

"But Mike, Don't I Need A Team Of 25 People 
To Create That Much Content?!"
That's what I thought at first, too...
That's what I thought at first, too - but the answer is NO, absolutely not!

I've been deeply committed to keeping my business as lean and mean as possible, which means I don't want to add a lot of employees to do anything...including create content.

I've to learned to rely on technology, process, and outsourced talent to create the content I need for my business.

So I started studying what the best content marketers are doing to see if I could figure out a smart way to replicate their success...

after studying the top content marketers, 
i realized something really important...
After studying what successful content marketers are doing, I soon realized that there was a simple pattern behind all of their success.

They were taking the same piece of content, and repurposing it in a variety of formats and for a variety of channels.

At first I thought this was just a lazy way of doing things, but then I realized that repetition - in a variety of modalities and locations - is key to getting your message across, and this was an obvious way to do it.

It hit me over the head that creating a lot of content doesn't mean that every piece of content needs to be unique.

In fact...
This was the breakthrough that changed everything...
The breakthrough came when I realized that the best content marketers have two best practices that make them the best:

1. Repetition - repeating the same core messages over and over again.

2. Repurposing - slicing and dicing the same piece of content for a variety of uses across a variety of channels.

It occurred to me that if I could just create a process for repurposing my content for a variety of formats using tools and outsourcers, I could create content at scale without breaking the bank.

So I got to work, and...

I Created A Step-By-Step Content Production Process 
That Anyone Can Use To Create Content At Scale...
I am using this approach to generate huge amounts of content in multiple businesses for very little investment
And the good news is...I've cracked the code!

I'm now producing content for three different brands - including videos, blog posts, podcasts, email newsletter, and social posts...without a single full-time employee helping me!

By making effective use of process, technology, and outsourcers, I am able to leverage my time and effort to get a great amount of content produced for the minimum investment of time and money.

I call it...Content at Scale.
Here's what you'll Take Away From the Content at Scale system
  • How to create high volumes and high quality content for your business easily and affordably...
  • Our step-by-step process for easily leveraging one piece of content into many different formats...
  • Our favorite tools for creating, editing and distributing content...
  • Our system for creating clear, powerful messaging for your content...
  • Universal content ideas that you can apply to your business to quickly generate new content ideas...
  • How to create content that works for today's social and mobile environment...
  • How to create content no matter where you are, without expensive equipment or professional studios...
  • How to build a Content Marketing Team using affordable, talented contract freelancers so you don't have to hire employees.
  • And more.
The Content at Scale System Shows you exactly 
how to create a 'content factory' at your business...
Yes, it can seem like a ton of work to create content - I get it!

And if you try to do it without a system like is.

But by leveraging the Content At Scale training you'll learn to create content quickly and affordably - you'll be a 'content factory' in no time!
For a very limited time, Save 72% when you invest in 
the Simple Influencer Sales System
As a part of our launch,  we have discounted the price of the training to make this an easy decision.

Click the button below and grab your copy of the Simple Influencer Sales System right now while it’s still available at this price!

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If you don't see the tremendous value you expected in our product, simply let us know in the first 30 days and we'll refund your money—no questions asked.
See What Your Peers Have To Say About Our Training
Get Better Results
"Mike Cooch’s training and coaching is an optimum investment in business growth and success. He shares the vision, model, resources and daily activities required to actually build a real business in the Internet Marketing industry. This is not just a one-time flash-in-the-pan shallow kind of training. Mike holds our feet to the fire to get things done, and if we get off track, he hauls us right back
Jo Lyn Cornelsen
BeneVivi Media

Fast path to success
"Hey Michael and Joshua the good news is we have generated 1,089 Opt ins and sold $6,818.84 worth of product in the last 7 days! Great system! 
NOW we need to deliver on the products we sold...
My team and I could use a little help to figure this out."
Kyle Battis
President NH Strategic Marketing
Working with your peers to get results
It's been my go to group for clarity, frameworks, and support as I have grown my digital agency over the years. From growth strategies to hiring, this community accelerates it all. 
David Mentzel
Owner Sales Genesis
meet your instructor
The Lab's CEO, Mike Cooch,  is a “serial entrepreneur” who generates 6-7 big ideas before breakfast (conservative estimate) each day.  
Mike has a Texas-sized passion for sales & marketing, business development, technology, and entrepreneurship. He has founded successful, seven-figure businesses in technology services, agency services, publishing, and ecommerce (and flopped on a variety of attempts as well...keepin' it real!). 

His businesses have been named to the INC Magazine List of Fastest Growing Companies three years in a row, and were also nominated as a Best Place to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 24 years running - go Beavers!), where he has been a regular guest lecturer on the topic of 'Managing a Rapidly Growing Business', and a BS in Finance from Colorado State University.

He has three children, is an avid skier, hiker and traveler, and is loving life in his new hometown of San Diego. 
Get 'Content at Scale' Today and save 67%!
Invest RISK-FREE With Our 30-Day Money Back Guarantee
We're so confident in our products that we happily make you a 30-Day Money Back Guarantee.
If you don't see the tremendous value you expected in our product, simply let us know in the first 30 days and we'll refund your money—no questions asked.
The Growth Insiders team have the practical experience and passion for entrepreneurship to help you succeed
Copyright 2019
Earnings Disclaimer
We don't believe in get rich programs - only in hard work, adding value and serving others. Our programs are intended to help you improve your business skills and encourage you to take action so you can build your business. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. Please don't enroll in our programs if you believe in the "money for nothing get rich quick" ideology; we only want serious people who want to work hard to build their business. As stipulated by law, in promoting this and all our programs we use illustrative numbers only and we cannot and do not make results guarantees or give professional or legal advice. That's why it's important that you read all of our terms and earnings disclaimers via the link below as you are not guaranteed to get results or earn an income. It's all the regular legal disclaimers but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. That's why we also put our disclaimers on all our checkout pages. Thanks for stopping by.