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Let Me Show You The Proven, Simple But Incredibly Effective Way to...
Launch a Six-Figure Information Products Business...And Quickly Build Your List of ‘1,000 True Fans’
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From the desk of Mike Cooch
San Diego, California
Dear Fellow Marketers,
You've probably heard of the concept of '1,000 true fans' introduced by Kevin Kelly, and made popular by Seth Godin.

The idea is that you only need the support 1,000 true fans to create a pretty darn nice lifestyle business that allows you to pursue your passion.

Do the math...if you have 1,000 people that will pay you just $100 per year, you've got a pretty healthy income.

And I know he's right, because...
The '1,000 True fans' theory is working every day for tens of thousands of information product creators...including this one!
For me, the lightbulb moment came when I first read Tim Ferriss' '4 Hour Work Week' book.

I devoured that book the moment I got my hands on it!

I bet the book had a huge impact on many of you...it certainly earned Tim more than his share of 1,000 true fans!

Here's what Tim has to say about this concept:

I immediately understood and was captivated by this idea that I could create a business that allowed me to spend time on and share the things I was passionate about...

...and because of the incredible power of automation and the reach of the Internet, I could make a really nice living even if I could find just a modest-sized audience of people that were willing to invest in me.

So what's the fastest way to get your 1,000 true fans, so you can have a lifestyle business that allows you to pursue your passions while still making a very good living?

Here's what I've learned...
There are all kinds of ways that you can attract your 1,000 true fans...
You can...

...write new blog posts every day and slowly build up your audience (Neil Patel)...

...create videos and post them to Youtube each day and do the same (PewDiePie)...

...write a book and become an Amazon or New York Times Bestseller (Tim Ferriss)... 

...travel the world speaking at events (Tony Robbins).

All of these models work, and can create fortunes for the people that do them well.

And I've done almost all of these things, with various degrees of success (still no book!).

But after years of trial and error, here's what I now know is true:

the fastest way to quickly and profitably build your list of 1,000 true fans 
is to launch and sell an information product...
Jeff Walker got it right!

Jeff was the first person I learned the concept of the 'Product Launch' from.

He's mastered the process of launching products in a wide variety of industries, and his training is pure gold (and thousands of dollars).

He teaches that there are all kinds of ways to slowly build your tribe of loyal customers, but the fastest and easiest way is...

...to just sell them something!

Don't beat around the bush! Just go straight for the sale and get to your 1,000 true fans as quickly as possible!

I like it...the faster we can get to that 1,000 true fans, the better!

But those mega-product launches you see happening all the time 
can be a ton of work...and have a lot of risk!
If  you were to believe every email you got in your inbox over the last few months, you'd think that million dollar - and even multi-million dollar - launches have become the norm these days.

Well, not for me.

Don't get me wrong, I'd love to have a launch that big one day.

But what I learned from years of studying with guys like Ryan Deiss and Perry Belcher is that those mega-launches are exhausting and full of risk.

For every one you see that makes a million dollars, there are dozens of launches that someone put months and months of work into, and most likely invested a lot of money into, that didn't make anywhere near that much money.

That stinks!

I have no desire to put months and months of work into something unless I KNOW I'm going to get the return I'm looking for.

For my tastes, slow and steady wins the race!

I'd much rather have a much simpler, faster way to launch information products that gives me consistent results and builds the tribe of 1,000 true fans I need to have the lifestyle I enjoy.

That's why I created the...
The Simple Info Launch Funnel is the approach we've developed at our publishing business to quickly launch new information products with a high degree of success.

We can get them out the door in under a week at this point.

We don't make millions from them, but we sure do make a nice living and enjoy a wonderful lifestyle because of them.

And most important...we build our list of 1,000 true fans.

it works...here's proof.
As you can see, these aren't mega-launches, but over the last few months we've generated a nice chunk of revenue from a handful of these simple launches.

What's even more important to us though - and the reason we even do these launches in the first place - is that we've also acquired thousands of satisfied new customers doing little more than hustling and sharing our knowledge.

That's the whole point of these launches to us!

Our goal is to put our products that always deliver at least 10X what a person pays for them so that we build our loyal tribe.

And due to the success of these simple launches, our products get noticed and appreciated:


It's a process that is relatively simple, easy to execute, fast...and it WORKS! :)

Now, since you've read the this far, I'm wondering...

would you like to know how to 
launch your own profitable information product?
If so, I'm excited to share our model with you.

We've decided that it's time for us to launch a new training business to show people how to build and run their own online information publishing and affiliate marketing business.

It's called Digital Marketing Lab.

And to kick it off, I'll be holding a live bootcamp over the next couple of weeks where I'll share exactly how we are planning and executing these simple launches.

Here's what You'll Get from the 
'simple info launch funnel live training bootcamp':
In the training, we'll cover everything you need to know to launch your information product with success and begin your journey towards 1,000 true fans:
  • The exact step-by-step funnel structure we use to convert a high percent of visitors into buyers and maximize revenue...so you'll have a proven model to work with.
  • The funnel planning template we use to map out the details of our funnel quickly and easily...so you can plan your funnel efficiently and without guesswork!
  • The exact launch project plan we use to manage the launch from beginning to end...this alone is worth way more than the cost of this training!
  • The exact funnel sales page templates we use for each step of our sales funnel...
  • The pricing formula we use to create as many buyers as possible while also maximizing overall revenue...this works like magic!
  • The commission structure and prize pools we use to attract JVs...so they'll happily promote your products and make great money doing it.
  • How to position your launch to drive urgency with authenticity...so your customers know they are getting a great deal and give you their loyalty!
  • The metrics we typically get throughout our funnels...so you'll know what to expect and have a benchmark for success to measure against.
  • And last but not least...four hours of live training and opportunity to ask questions
Shortly after the live training is done, all of the materials will be packaged up into a membership area that you'll have lifetime access to.
With This System You’ll Know Everything You Need To Know 
To launch your information product and earn your 1,000 true fans!
To be clear, this is NOT any hype-filled 'make money' training...you aren't going to pull money out of thin air!

You have to create and offer products that deliver true value and earn the loyalty of your fans.

That's what they 1,000 true fans concept is all about.

But no matter how good of a product you create, you have to have a way to get that quality product into their hands, and launching a product is the best way to do that!

This is the simplest, most effective, and most reliable way we've found to do that!

WARNING: this is the ONLY TIME I plan on doing this live bootcamp training at anywhere near this price...so grab ahold of the freedom that knowing how to launch your own successful information products can give you…

...and join us for the 'Simple Info Launch Funnel Live Training Bootcamp' right now!
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As with all of our products, this one is backed by our unconditional 30 day money back guarantee.

If you aren't satisfied for any reason, just email [email protected] and let us know, and we'll promptly refund your money.

I sincerely hope you are able to take advantage of this opportunity, and that your business opportunities multiply because of it!
All the best,

Mike Cooch
DigitalMarketingLab.io
Frequently Asked Questions
I already have a Shopify store...does this still apply to me?

YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!

I’m selling on Amazon...does this still apply to me?

YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.

I hear you use free + shipping funnels....another guru said those are ‘dead’.

Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!

What if I don’t have a product to sell?

We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!

What tools/software do I need to use to make this work?

You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.

How will I get traffic to my offer?

We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.

What if I don’t have experience with Facebook advertising?

The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.

Are there any upsells?

Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.

Will you help me be successful?

That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!

Have other people used your approach and training successfully?

Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.

Is this product guaranteed?

Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!

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Copyright 2016 Digital Marketing Lab
Earnings Disclaimer
We don't believe in get rich programs - only in hard work, adding value and serving others. Our programs are intended to help you improve your business skills and encourage you to take action so you can build your business. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. Please don't enroll in our programs if you believe in the "money for nothing get rich quick" ideology; we only want serious people who want to work hard to build their business. As stipulated by law, in promoting this and all our programs we use illustrative numbers only and we cannot and do not make results guarantees or give professional or legal advice. That's why it's important that you read all of our terms and earnings disclaimers via the link below as you are not guaranteed to get results or earn an income. It's all the regular legal disclaimers but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. That's why we also put our disclaimers on all our checkout pages. Thanks for stopping by.