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"client services are a trap."
Learn how to create scalable, recurring revenue, high-margin services that help you escape the 'client services trap' and build a business you can actually sell.
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"will that scale?"
Agency Owners,
"Will that scale?"

That's the question that drove me and my team for years as we built Everon Technology Services into one of the fastest growing companies in the United States...and then eventually solid it for millions of dollars.

That same question drove how we created Kutenda, our digital marketing services business, and allowed us to generate over $300K in monthly recurring revenue within 18 months of starting.

Creating services that scale was our obsession.

Why?
because experience had proven to us that trying to offer typical Agency or consulting services to small businesses was a 'trap'!
I have to admit that I took that 'trap' language from another marketer that I saw running ads recently...but I thought it hit the nail on the head.

All client services businesses - Agencies, consulting firms, law firms - eventually become traps.

I've yet to meet a person that is working with small businesses and trading their time for money that's actually happy with their career.

If you are charging by the hour or doing project work for small businesses...you are going to experience the same challenges that everyone else before you has experienced.

In fact...

i can predict your future.
Here's how it's going to go...

Step 1: You'll start offering to help businesses based on your skills and knowledge...

Step 2: You'll find some clients, because most businesses desperately need help...

Step 3: You'll realize you aren't charging nearly enough and/or can't possibly scale what you are doing because your clients are needy and everyone wants something a little different...

Step 4: If you're stubborn, you'll continue like that for years with modest growth, raising your rates and earning more, but spending all of your time and energy building your clients' businesses instead of your own...

**Here's where the trap really gets set!**

Step 5: You'll generate enough revenue to keep the lights on and find it very hard to turn away from, but you'll never really make enough money or create enough systems to be able to truly escape the day-to-day of taking care of clients.

Step 6: You'll eventually burn out and shut down the business or sell it for way, way less than you thought you were going to get for it.

Does any of this sound familiar?! If it doesn't now...it will.

It sounds painfully familiar to me, because...
i was stuck in the 'client services trap' for years.
My first business was the typical client services model, and I spent two years stuck in traffic in Silicon Valley, trying to reach my clients so I could bill my time.

I was tethered to my phone to respond to needy clients, and I was chronically behind on everything...particularly cash flow.

I was very service-oriented and wanted to work hard for my clients - and I desperately needed the money - so I would do pretty much whatever they asked.

I was completely reactive.

I was hustling.

And I was broke and tired.

It didn't matter how much I cared for my clients and hustled hard...I never got ahead.

I got out of that business and went to get my MBA, spending the entire time there studying what the most successful businesses were doing different.

One of the most important things I learned during that process was how important your choice of business model is to your success.

I realized that I needed a business model that produced...

"customers not clients."
What's the difference?

A 'customer' buys a product or service for set price and gets a set of pre-defined benefits in return.

A 'client' is someone who invests in customized professional services.

BIG DIFFERENCE.

Clients have your cell phone number and call you at night...

Clients expect you to jump when they tell you to...

And clients expect you to treat their business as 'different' and 'unique' and create solutions to meet their specific needs.

Don't get me wrong...clients are great IF they can pay you enough to justify their demands.

But the reality is that small business can't do that...which makes attempting to provide client services a broken business model.

what i learned from Warren buffet changed the way i think about the agency business model...
Warren Buffet is brilliant in the way that he can make things seem so simple with his folksy charm.

Here's one of my favorite quotes of his:

"When a management team with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact."

Translation: bad business models make even good managers look like fools.

Here's another one of my favorites from the Oracle of Omaha (Warren Buffet):

“Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.”

Translation: if your business model sucks, find a new business model.

Ok...ok...he didn't say that about the Agency business specifically.

But trust me, if he were to evaluate the business model of trying to sell hourly or project services of any kind to small businesses, he would tell you the same thing.

Don't waste time trying to be really good at a bad business model...it's a chronically leaking boat!

am i saying that offering services to small businesses is a 'chronically leaking boat'?
Yes...that's exactly what I'm saying, if you do it the wrong way.

What's the wrong way?

The way it's typically been done:

Hourly services...

Project services...

Services that require custom work...

Services that require a high degree of manual labor to fulfill...

Client services for small businesses is a broken business model.

Because of my position in the industry, I know many Agency owners, and they share their challenges with me.

Even the very best Agencies operating using these models are struggling, their owners are burning out, and they are looking for a way out of their 'chronically leaking boat'!

i mean...Have you ever wondered why just about all agency owners end up offering information products?
It's simple...

Selling information is dramatically more profitable and simply a much better business model.

They've realized they can make more money from a simple product launch than they can from months of putting up with needy clients...so they pivot.

Don't blame them...learn from them!

Understand they 'why' behind their decision, and realize that the typical 'Agency' or 'Consulting' model is a trap!

I experienced the same frustrations myself, which is why...

i knew i needed a better model...
So I set out to create it.

I studied what kinds of products and services could actually be sold, delivered, and scaled fast.

I identified the best practices and I applied them to the IT services industry.

I productized the services into discreet packages with flat-fee prices.

I cut out all driving to clients and only did things using remote control software over the Internet.

And made our clients agree to pay us a monthly fee.

I was told many, many times that I was nuts and it wouldn't work.

But it did work...and customers responded to it so well that we grew FAST!

In fact, it worked so well that our model was copied throughout the industry and is now very much the standard for how things are done.

It worked so well that...

our service model even became the subject of books on how to market professional services.
The book 'Professional Services Marketing' was written by the team at RainGroup, the leading sales training company for professional services and other high-value transactions.

They profiled Everon as an example of how to package services differently, and how that packaging allowed us to sell more effectively.

Our success got us a lot of attention, and that ultimately allowed us to...

Sell our business for a nice premium...
Whether or not you think you want to sell your business anytime soon, operating your business as if you are going to sell it should always be the goal.

Typical professional services business are notoriously hard to sell for any decent money...but our model was very attractive to buyers because of they way we structured our services.

And then i did it again...this time even faster...in the digital marketing services business.
I took the lessons I had learned at Everon and refined our model when creating my Digital Marketing Services business, Kutenda.

And it worked again.

This time we grew CRAZY FAST! 

Check out this snippet from our writeup in the Colorado Companies to Watch Business Awards:
36 employees just over one year into building the business! Wild!

And I can assure you...

...the way we packaged and sold our services at Kutenda looked NOTHING like the typical Agency model that most struggle with today.

Hopefully I've made my point clear already...

But if not, here it is:
you must learn how to create services that scale so you too can escape the 'agency trap'!
Selling services to small businesses IS a great opportunity...but it must be done right.

By structuring your services correctly you'll experience incredible benefits:

  •  Your services become easier to sell...
  •  Your business becomes easier to run...
  •  Your business becomes more profitable...
  •  And your business can actually be sold!
what do properly structured services look like?
I've developed a set of criteria over the years to create services that produce 'Customers not Clients"...

When you design your services with these criteria in mind, then match them up with sales and marketing best practices...

...you end up with a dramatically better, more profitable business model AND you get your time and life back from the demands of 'clients'!

You escape the 'Agency trap'!

I spent years learning how to create services that can scale and generate high-margin, recurring revenue...
Productized, scalable services are the only kinds of services I offer any more.

I haven't had a 'client' in years...only customers.

One you realize that doing it this way creates a business that is easier to run, more profitable, AND can be sold...you'll never do it another way.

There's just no point in trying to salvage a 'chronically leaking boat' when you could have a speedboat instead!
You get a shortcut...
I'd love to share what I've learned with you so that you can save yourself the time and costly mistakes that I made along the way.

That's why I've packaged up the insights, strategies and frameworks I use to create services that scale into a comprehensive training program.

Introducing...


Services That Scale is our complete training program showing you how to build your own high-margin, recurring revenue scalable services that get you off of the client services treadmill.

In the training, we cover everything you need to know to get started, such as:
  • * The core principles of creating services that scale...
  • * Why offering Agency services, Consulting services, and other professional services to small businesses is a ’Trap’ …and how to escape it!
  • * The step-by-step process to design scalable, recurring revenue, high-margin services…
  • * Why doing more for your clients is actually sabotaging your success and limiting your growth!
  • * The best types of services to offer to escape the ‘Client Services Trap'...
  • * How to price your services for high margins AND fast sales…
  • * How to leverage your Scalable Services so you can sell them FAST…
  • * How to have the confidence to say ’NO’ to clients that want you to customize your service...
  • * Why selling and promising ‘results’ is almost always the worst thing to do…and what to do instead.
  • * The most important factors to increase customer retention and keep your customer for years...
  • * How Fortune 500 companies like AT&T and Comcast used a secret strategy that allowed them to scale their services to tens of millions of dollars in recurring revenue...
  • * Access to me and my team in our Facebook community to answer your questions
  • * And much more....
with this training you’ll know how to create services that scale so you too can escape the 'agency trap'!
To be clear, this is NOT any hype-filled 'make money' training...

...nor is it the latest 'hacks' or 'ninja' secrets!

This is the nuts and bolts, fundamentals, John Wooden-style stuff of creating services that scale in any market, NOW and into the future!

And if you grab your copy now, you'll save 67% off of the normal price of $297.

So escape the 'Agency Trap'....

...get off of the 'Client Services Treadmill'...

and grab ahold of the freedom that knowing how to build scalable services can give you as an entrepreneur!
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invest in services that scale today!
your money is safe around here.
As with all of our products, this one is backed by our unconditional 30 day money back guarantee.

If you aren't satisfied for any reason, just let us know, and we'll promptly refund your money.

If you'd like to learn how to create services that scale so you too can escape the treadmill of client services work...

...and generate high-margin recurring revenue that scales without requiring you to scale the effort you put into it...

...I'd love to help and I am 100% confident in my ability to do so.

I sincerely hope you are able to take advantage of this opportunity!

To do so, just click the button below on this page and you’ll get access to the Services That Scale membership area right away.

If you aren't satisfied for any reason, just email help@digitalmarketinglab.io and let us know, and we'll promptly refund your money.

I sincerely hope you are able to take advantage of this opportunity, and that your business opportunities multiply because of it!
All the best,

Mike Cooch
Digitalmarketinglab.io
Frequently Asked Questions
I already have a Shopify store...does this still apply to me?

YES! Applying the eCom Sales Funnel approach is the fastest way we’ve found to dramatically accelerate the growth of our Shopify store!

I’m selling on Amazon...does this still apply to me?

YES! You can use this approach to a) start selling to people off of Amazon so you can build your own customer list, b) drive more people to Amazon to buy your products, or c) both.

I hear you use free + shipping funnels....another guru said those are ‘dead’.

Yes, we’ve heard that too. Thank goodness we didn’t listen to that advice or we’d have lost out on $1.5 million in sales over the last six months! Companies like Honest.com, Oral Brush, and Survival Life and us are all using free + shipping with great success. Why? Because they work! They’ve worked since people started using direct mail to get new customers, and they’ll continue working as long as people like free stuff (forever!)!

What if I don’t have a product to sell?

We show you how to pick a market and pick products to offer in your funnel. We also show you how to test your offers before you invest in any inventory. In other words, no problem!

What tools/software do I need to use to make this work?

You’ll need to set up some very basic web pages, an email auto-responder, and some sort of shopping cart. We use Clickfunnels to do all of this, and we HIGHLY recommend that you do as well. We give you a free trial to get started with them, but it’s entirely up to you if you want to use something else.

How will I get traffic to my offer?

We recommend that everyone starts with Facebook ads due to the many advantages of the Facebook advertising platform.

What if I don’t have experience with Facebook advertising?

The great thing about this model is that you don’t have to be very experienced or very good at advertising to make it work. We’ll show you the fundamentals of how to get started. One of the optional product upgrades we have available is our system covering step-by-step how to scale your Facebook ad campaigns from your first ad to thousands of customers.

Are there any upsells?

Yes, we have to optional upgrades. The first is sharing the marketing templates we’ve used successfully at our business. The second is the system I developed to scale my Facebook ad campaigns step-by-step from my first ad to thousands of customers. Both are optional, and both are heavily discounted from their normal price for those that purchase the Simple eCom Launch System as part of this offer.

Will you help me be successful?

That’s our goal! We have a Facebook group where we are always available, an excellent support team, and options for more hands-on training if you’d like. But, of course, it’s up to you to take action!

Have other people used your approach and training successfully?

Yes! We have a lot of great success stories from people that have gone through our training, launched their funnels, and started selling within weeks! Some are making a nice second income, others have left their jobs and are pursuing their ecommerce business full time.

Is this product guaranteed?

Yes! Every product we offer is backed by a 30 day, no hassle, 100% money back guarantee. Invest with confidence!

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We don't believe in get rich programs - only in hard work, adding value and serving others. Our programs are intended to help you improve your business skills and encourage you to take action so you can build your business. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. Please don't enroll in our programs if you believe in the "money for nothing get rich quick" ideology; we only want serious people who want to work hard to build their business. As stipulated by law, in promoting this and all our programs we use illustrative numbers only and we cannot and do not make results guarantees or give professional or legal advice. That's why it's important that you read all of our terms and earnings disclaimers via the link below as you are not guaranteed to get results or earn an income. It's all the regular legal disclaimers but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. That's why we also put our disclaimers on all our checkout pages. Thanks for stopping by.